Are you taking care of business by giving care in business?
You want to help and you find purpose or meaning by reaching out to improve the lives of others. You are motivated to serve, offering a calm presence, a steady hand and an open heart.
As a Caregiver business, you are compassionate and generous. It is your mission to nurture and comfort, efficiently working toward a world that has a strong sense of community, where nothing and no one is lonely or abandoned. As a Caregiver brand archetype, you have excellent customer service, working to make sure your customers feel safe, secure, loved and cared for; you encourage your employees to go above and beyond.
For example…
TOMS as the Caregiver.
TOMS is a shoe company that also sells apparel and glasses. But truth be told, they’re a Caregiver company. They live by their “Wear Good” model; they support larger health, education and community development programs through strategic partnerships. They say, “We’re in business to improve lives.” In fact, TOMS commits a third of their profits for grassroots good, supporting people who are making a difference on a local level. This generous commitment to promoting stronger communities, efficiently and effectively, is the very essence of the Caregiver archetype.
The Humane Society of the United States as the Caregiver.
Look into a sick, shivering puppy’s eyes and you’ll know what motivates The Humane Society of the United States. Their mission is to simply end suffering for all animals. “Through our rescue, response and sanctuary work, as well as other hands-on animal care services, we help thousands of animals every year. We fight all forms of animal cruelty to achieve the vision behind our name: a humane society.” The very clear goal of saving injured, neglected, abused or abandoned animals and making them feel safe and loved in a more humane world has Caregiver written all over it.
Keep reading about the family members of the Caregiver family archetypes: Angel, Guardian, Healer and Samaritan.
By looking at the specific differences and nuances in archetype groups that seem close in nature, you’re able to really drill down and discover the bone-deep truth of your brand. AND how to use that knowledge to develop crystal-clear messaging.
👉 Dive into archetypes and how to use them to empower your brand.
Ready to explore your brand archetypes and understand how to use them to build your business?
Red Chalk would love to chat! Schedule a consultation and let’s put the power of brand archetypes to work creating a desirable brand.
If you want to explore the world of archetypes and how they are used in brand management, we highly recommend the book Archetypes in Branding: A Toolkit for Creatives and Strategists, written by Margaret Hartwell and Joshua C. Chen.
Keep reading about the family members of the Citizen family archetypes: Clown, Entertainer, Provocateur and Shapeshifter.
By looking at the specific differences and nuances in archetype groups that seem close in nature, you’re able to really drill down and discover the bone-deep truth of your brand. AND how to use that knowledge to develop crystal-clear messaging.
👉 Dive into archetypes and how to use them to empower your brand.
Ready to explore your brand archetypes and understand how to use them to build your business?
Red Chalk would love to chat! Schedule a consultation and let’s put the power of brand archetypes to work creating a desirable brand.
If you want to explore the world of archetypes and how they are used in brand management, we highly recommend the book Archetypes in Branding: A Toolkit for Creatives and Strategists, written by Margaret Hartwell and Joshua C. Chen.
